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How proper marketing plan and active management benefit an organization.

Steps to achieve proper marketing plan: A marketing plan is an strategy that is needed by an organisation to concentrate its limited resources on the highest opportunities for the growth in sales and to attain profit.          Have a overview of the current situation of your company.          Understand who is your target audience and what is their expectation.         Create a list containing your marketing goals.         Do researches for understanding proper marketing tactics.         Set a budget about how much you can spend on marketing process. Tips for creating an effective marketing plan:          Before writing a marketing plan, you must research and understand your niche. Niche refers to the specific area you are targeting.         Develop a clear idea about why the potential customer would make a use of your business.         Identify the competitors, they can also cut your target customers.         Make a statement for your brand that should be eas